NSA Global

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  • BHP1
    Founded in 1989, the NSA is a trade association that represents the interest of independent supermarket owners in New York and other states throughout the East coast.
  • BHP2
    Current membership represents approx. 400 supermarkets .
  • BHP3
    Most members are of Hispanic descent, and their stores are predominantly located in minority neighborhoods.
  • BHP4
    In the last decade, the NSA Scholarship Foundation has granted close to one million dollars in educational scholarships to deserving underprivileged students from neighborhoods served by our members.


This year, during Three Kings Day, OVER 9,000 children in the Dominican Republic were smiling, thanks to the toys donated by the National Supermarket Association (NSA) and our members.

As I arrived to the school where we started our first event, along with the foundation of Padre Rogelio Cruz, I was surprised by the line of kids waiting to receive a toy. I could not see the end of the line. I was very moved by this experience and reminded me why we all must give back whenever we are offered the opportunity. As our Past President and Board member David Corona mentioned in one of our Board meetings, the smiles on their faces have no price. I am already looking forward to next year's event and encourage all to attend as well. 

Special thanks to our prestigious member Hector Bueno, Chair of the NSA Toy Drive Committee and his wife, Mrs. Sixta for their strong commitment to this annual initiative. Special thanks to our main sponsors: Porky Product and the Ewig Family and Associated Supermarket Group (ASG). Last but not least, thank you to every proud member of the NSA who chipped in to make this year's toy distribution a success.

In addition, we would like recognize the support and presence of the following members: Miguel García, Aníbal Díaz, Nicolás López, Morel Estévez, Miguel Quezada, Andrés Ferreira, Juan Díaz, Rafael Diaz, Freddy Crisostomo y Manny Checo. Our Florida chapter was also represented by Alex Paulino. Our Executive Director Haile Rivera also joined the Committee on behalf of our prestigious institution (and also served as our photographer). Thank you all!    

I would also like to mention and express our gratitude to Past Presidents Pablo Espinal (1995-1997), Francisco Jorge (2006-2008), and David Corona (2010-2014 & current Board member) who also travelled with Mr. Bueno and the Committee for this special initiative.

Check out pictures and videos at: www.nsacares.org

Governor Cuomo Thanks NSA for Becoming a Partner

November 23, 2015   Governor Andrew Cuomo announced that New York State is partnering with the National Supermarket Association (NSA), Wegmans, The Coca-Cola Company, Walmart, PepsiCo and FreshDirect this Thanksgiving Week to help deliver meals to feed more than 35,000 people statewide.

"Each year, Thanksgiving provides a time to not only join with family and friends to reflect on what we are grateful for, but it is also a time to help fellow New Yorkers," Governor Cuomo said. "The partnerships we have forged with these companies ensure that families throughout the state will have a warm, nutritious meal that they can enjoy with loved ones. As the holiday season continues, I encourage all New Yorkers to find ways to pitch in and do something to help someone in need."

National Supermarket Association Executive Director Haile Rivera said, "No one deserves to go hungry on Thanksgiving and the National Supermarket Association is proud to help make sure that doesn't happen. We thank Governor Cuomo for organizing this partnership and helping ensure families throughout New York are able to enjoy a full Thanksgiving meal."

WATCH VIDEO: Governor Cuomo Thanks NSA for Becoming a Partner:


Queens, New York   The National Supermarkets Association (NSA), launched NSA Cares, a new campaign to highlight the commitment and approach of the organization with the different communities served by its members.

"NSA Cares is an initiative of the NSA which seeks to strengthen our commitment to the community serve by our members. NSA Cares also provide opportunities for our members, together with various nonprofit organizations, can contribute to the growth and development of the community and as a result, our great City and State of New York,"  according to Rudy Fuertes, NSA President.

The NSA provides supports many activities and events in the community, either through financial donations or products from its supermarkets. Each year, the NSA provides scholarships to deserving students. This year, the NSA distributed nearly $130,000 in scholarships. Since it was established, the NSA Foundation has already awarded more than $2 million in scholarships.

During November, the NSA also provides free turkeys to thousands of low-income families in New York City, New Jersey and Long Island.

Every Christmas, members of the NSA hold a members’-only event where they raise funds to help purchase toys to distribute in January (for Three Kings Day), to over 4,000 thousands children who live in extreme poverty in the Dominican Republic.

"This institution has always had a commitment to our community since its inception. Our members are people who have sacrificed everything in order to become successful people today and understand that they have a moral commitment to the community where their business, " said Haile Rivera, Executive Director who was charged by its President Rudy Fuertes, with the task of establishing a corporate social responsibility program for the NSA when he joined the institution in June.

With this initiative, the National Association of Supermarket join organizations like the NBA, Microsoft, Google, Walt Disney Company, Apple and Colgate who have similar programs.

"I commend the Board, its Chairman Rudy Fuertes and Executive Director for this excellent initiative. When we decided to establish the NSA in 1989, we were very aware that part of our mission was to help our community. NSA Cares is an initiative that I support and a very timely with this new directive seeks to improve the organization and emphasize that we are active partners in our communities,”  said Eligio Peña, who founded the NSA twenty-six years ago.

The NSA, established in 1989 by Mr.  Peña and other supermarket owners, is the only organization established to defend the independent supermarkets in the United States. The NSA already has more than 400 supermarkets from New York to Florida, including the states of Massachusetts, Connecticut and Rhode Island.

For more details on NSA Cares, visit www.nsacares.org