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New York, NY. January 16, 2018

Jose Geraldo has been appointed executive director of the National Supermarket Association (NSA), an association that represents owners of approximately 400 independent supermarkets in the New York metro area and other cities throughout the East Coast, it was announced by the President of the Board Rudy Fuertes.

In making the announcement, Rudy Fuertes noted:  I am confident that with Jose’s strong leadership skills, his corporate experience and entrepreneurial outlook, he will be a great asset in assisting the NSA in strengthening our member’s position as productive businesses in the communities we serve” he added.

“Being Chosen to be the Executive Director of NSA is truly an honor for me. I have been a fan of NSA since its inception and I can’t think of more exciting times to be part of this prestigious organization. Given the growth of the ethnic population in the US and the great opportunity its represents to our Independent stores in the urban markets". Said Mr. Geraldo

Founded in 1989 by Hispanic entrepreneurs, the association has grown dramatically in the last decades and currently provides its members hands on representation in both the private and public sectors and advocates issues that impact the entire supermarket industry.  It also provides outreach services to corporations that want to re-invest in the ever growing Hispanic market.

In the last decade, the NSA Scholarship Foundation has distributed over two million dollars in educational scholarships to deserving students in the underprivileged neighborhoods served by many of our members.



Friday, September 22, 2017

Governor Cuomo Making Available More Than 34,000 Bottles of Water, 9,600 Ready to Eat Meals, 3,000 Canned Goods, 500 Flashlights, 1,400 Cots, 1,400 Pillows, 1,400 Blankets and 10 Generators. Governor Cuomo Traveling on Donated JetBlue Aircraft to Bring Supplies on First Flight to Depart for San Juan Since Hurricane Maria. NYPA Engineers, Translators, Supervisors and DEC Drones and Drone Pilots Sent to Assist with Reconstruction of Power Grid. 60 New York National Guard, Four Black Hawk Helicopters and 50 State Police on Standby

Governor Andrew M. Cuomo and a delegation of administration officials departed this morning for Puerto Rico to deliver emergency supplies, help the community repair its devastated power structure, and assist in relief and recovery efforts in the aftermath of Hurricane Maria. The trip follows Governor Ricardo Rosselló's official governor to governor request through the Emergency Management Assistance Compact for mutual aid. In response to the request, Governor Cuomo immediately made available more than 34,000 bottles of water, 9,600 ready to eat meals, 3,000 canned goods, 500 flashlights, 1,400 cots, 1,400 blankets, 1,400 pillows and 10 10kw generators. Additionally, Governor Cuomo has announced that 60 members of the New York Army National Guard, four Black Hawk helicopters and 50 State Police are on standby. This flight, on aircraft donated by JetBlue, is the first flight to depart for San Juan since Hurricane Maria.

"Puerto Rico is part of the New York family, and we stand with our Puerto Rican brothers and sisters as they begin to rebuild after the devastation of Hurricane Maria," Governor Cuomo said. "We have assembled top emergency response experts to support Puerto Rico and help repair its devastated power structure, and we are providing supplies and any additional assistance we can to support the island as they recover from this unprecedented natural disaster."
Governor Ricardo Rosselló said, "In the aftermath of Hurricane Maria, I have made an official Governor to Governor request that Governor Cuomo and the State of New York provide essential goods, services, and expertise to help us assess the devastation and develop a plan for recovery. Puerto Rico has endured an horrific ordeal and we are lucky to have a friend like Governor Cuomo and New York State who we share a close bond and deep history with. I want to thank the Governor for accepting my invitation to travel to Puerto Rico, and the people of New York for always standing by our side in difficult times and we appreciate the support as we begin the rebuilding process."

Robin Hayes, president and CEO, JetBlue, said, "We are honored to support this relief flight, the first of many to come, as the people of Puerto Rico begin to recover from this terrible event. Our hearts go out to all those impacted. We thank Gov. Cuomo for his leadership in the recovery efforts, and the National Guard for their on-the-ground support of the people of Puerto Rico. As the largest airline in Puerto Rico, we are in a unique position to work with them to support our crewmembers, customers and communities across the island."
"We commend Governor Cuomo's leadership to quickly organize resources and personnel to help Puerto Rico rebuild," said Francis McGorry, President, Tri-State Metro Operating Unit, Coca-Cola Refreshments. "Coca-Cola always stands ready to help when people are in need. Our thoughts and prayers are with those affected by the devastation from Hurricane Maria."
Prior to departing, Governor Cuomo ordered assets from the New York State stockpiles to be ready for deployment and gathered a coalition of organizations to provide a number of assets and essential resources and at the request of Governor Rosselló, including:
    •    More than 34,000 bottles of water donated by The Coca-Cola Company;
    •    9,600 ready to eat meals;
    •    3,000 canned goods donated by the National Supermarket Association;
    •    1,400 cots;
    •    1,400 blankets;
    •    1,400 pillows;
    •    500 flashlights; and
    •    10 10kW generators.



New York, NY — On March 23rd, 2016, the NSA surprised 200 kids from Upper Manhattan with toys to children from the Alianza program, which is a part of Catholic Charities. 

The logistics of the distribution was organized by the NSA team, led by its President Rudy FuertesDavid Corona, Johnny Urena, Alex Guzman and his family, the NSA staff as well as Javier Fuertes who was also joined by his wife. 

In addressing the children, NSA President Fuertes expressed that "this afternoon we want to make sure you know we care for you. We want you to continue doing good at home, school and here in the program as well. We would also like to thank Ms. Luz and her team at Catholic Charities for making this possible."


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