Queens, New York — The National Supermarkets Association (NSA), launched NSA Cares, a new campaign to highlight the commitment and approach of the organization with the different communities served by its members.
"NSA Cares is an initiative of the NSA which seeks to strengthen our commitment to the community serve by our members. NSA Cares also provide opportunities for our members, together with various nonprofit organizations, can contribute to the growth and development of the community and as a result, our great City and State of New York," according to Rudy Fuertes, NSA President.
The NSA provides supports many activities and events in the community, either through financial donations or products from its supermarkets. Each year, the NSA provides scholarships to deserving students. This year, the NSA distributed nearly $130,000 in scholarships. Since it was established, the NSA Foundation has already awarded more than $2 million in scholarships.
During November, the NSA also provides free turkeys to thousands of low-income families in New York City, New Jersey and Long Island.
Every Christmas, members of the NSA hold a members’-only event where they raise funds to help purchase toys to distribute in January (for Three Kings Day), to over 4,000 thousands children who live in extreme poverty in the Dominican Republic.
"This institution has always had a commitment to our community since its inception. Our members are people who have sacrificed everything in order to become successful people today and understand that they have a moral commitment to the community where their business, " said Haile Rivera, Executive Director who was charged by its President Rudy Fuertes, with the task of establishing a corporate social responsibility program for the NSA when he joined the institution in June.
With this initiative, the National Association of Supermarket join organizations like the NBA, Microsoft, Google, Walt Disney Company, Apple and Colgate who have similar programs.
"I commend the Board, its Chairman Rudy Fuertes and Executive Director for this excellent initiative. When we decided to establish the NSA in 1989, we were very aware that part of our mission was to help our community. NSA Cares is an initiative that I support and a very timely with this new directive seeks to improve the organization and emphasize that we are active partners in our communities,” said Eligio Peña, who founded the NSA twenty-six years ago.
The NSA, established in 1989 by Mr. Peña and other supermarket owners, is the only organization established to defend the independent supermarkets in the United States. The NSA already has more than 400 supermarkets from New York to Florida, including the states of Massachusetts, Connecticut and Rhode Island.