New York, NY - December 9, 2010 - Zulema Wiscovitch has been appointed executive director of the National Supermarket Association (NSA), an association that represents owners of approximately 400 independent supermarkets in the New York metro area and other cities throughout the East Coast, it was announced by the President of the Board David Corona.
In making the announcement, David Corona noted: “We are extremely proud to have selected Zulema as executive director of our association”. “We believe that her 20 years of corporate, marketing and community outreach experience will enhance our position in the industry and provide another level of service to our members”, he added.
“I am truly honored and excited to have been selected executive director of the NSA,” said Zulema Wiscovitch, “especially considering the explosion in the minority populations we serve”. Wiscovitch added: “Among the immediate plans we have is the development of a new website, increasing our scholarship grants, developing workshops that are crucial to our membership and reaching out to companies that have long ignored our consumers and NSA members.”
Wiscovitch was geographic marketing manager for the Northeast Region at Anheuser-Busch, Inc. Her responsibilities included the development of marketing, promotional and media programs aimed at minority retailers and consumers for brands such as Budweiser, Bud Light and Stella Artois. Before joining the marketing team, she was manager of corporate relations where she awarded grants and created outreach programs that positioned Anheuser-Busch Companies within the diversified Latino community in the East Coast. Prior to joining Anheuser-Busch, Zulema was vice president at Wiscovitch Associates, Ltd. a public affairs agency, where she managed Fortune 500 clients such as Anheuser-Busch, Banco Popular, Columbia Pictures, Pepsi-Cola, and Time Warner.