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NSA LAUNCHES NSA CARES

Queens, New York   The National Supermarkets Association (NSA), launched NSA Cares, a new campaign to highlight the commitment and approach of the organization with the different communities served by its members.

"NSA Cares is an initiative of the NSA which seeks to strengthen our commitment to the community serve by our members. NSA Cares also provide opportunities for our members, together with various nonprofit organizations, can contribute to the growth and development of the community and as a result, our great City and State of New York,"  according to Rudy Fuertes, NSA President.

The NSA provides supports many activities and events in the community, either through financial donations or products from its supermarkets. Each year, the NSA provides scholarships to deserving students. This year, the NSA distributed nearly $130,000 in scholarships. Since it was established, the NSA Foundation has already awarded more than $2 million in scholarships.

During November, the NSA also provides free turkeys to thousands of low-income families in New York City, New Jersey and Long Island.

Every Christmas, members of the NSA hold a members’-only event where they raise funds to help purchase toys to distribute in January (for Three Kings Day), to over 4,000 thousands children who live in extreme poverty in the Dominican Republic.

"This institution has always had a commitment to our community since its inception. Our members are people who have sacrificed everything in order to become successful people today and understand that they have a moral commitment to the community where their business, " said Haile Rivera, Executive Director who was charged by its President Rudy Fuertes, with the task of establishing a corporate social responsibility program for the NSA when he joined the institution in June.

With this initiative, the National Association of Supermarket join organizations like the NBA, Microsoft, Google, Walt Disney Company, Apple and Colgate who have similar programs.

"I commend the Board, its Chairman Rudy Fuertes and Executive Director for this excellent initiative. When we decided to establish the NSA in 1989, we were very aware that part of our mission was to help our community. NSA Cares is an initiative that I support and a very timely with this new directive seeks to improve the organization and emphasize that we are active partners in our communities,”  said Eligio Peña, who founded the NSA twenty-six years ago.

The NSA, established in 1989 by Mr.  Peña and other supermarket owners, is the only organization established to defend the independent supermarkets in the United States. The NSA already has more than 400 supermarkets from New York to Florida, including the states of Massachusetts, Connecticut and Rhode Island.


For more details on NSA Cares, visit www.nsacares.org



NSA Sales & Trade Show Unique as Urban Independent Supermarkets

FROM NOSTALGIC PRODUCTS TO ESTABLISHED BRANDS, FAIR MIRRORS ETHNIC VARIETY FOUND IN NSA MEMBER STORES

The National Supermarket Association held  its 5h annual Sales & Trade Show where multiple products and services from companies big and small showcased their deals for independent supermarkets and bodegas. The event took place at the Resorts World Casino in Jamaica, Queens. Thursday, Sept. 4, 2014.

The NSA Trade & Sales show is unique as the independent supermarkets found in the inner cities where NSA member stores proliferate.  The event showcase nostalgia brands and products from Latin countries such as Café Santo Domingo and Caridom cassava bread from Dominican Republic, Café Yaucono and Florecitas cookies from Puerto Rico, Inca Kola from Peru, and Sardimar sardines from Costa Rica, as well as established brands in the U.S. including iconic Goya Foods, Iberia, Boar’s Head, Pepsi and Budweiser.  A trip to an independent supermarket parallels the experience of food shopping at many Latin countries in one setting, where consumers found products under one roof.  

In addition to the products and services offered, the NSA Trade Show also seeks to educate the local retailers on innovative marketing techniques and government regulations by providing important and strategic educational presentations by Nielsen and the Food Marketing Institute.

“This trade show is as exceptional as the New York supermarket retail landscape”, said Alex Guzman, chair of the NSA Trade Show and supermarket owner.  “I am very proud to see this show grow every year. The increasing number of vendors participating this year has been overwhelming”, he added.

The NSA Sales & Trade Show offers a remarkable platform to galvanize hundreds of supermarkets owners from different banners, including Associated and Key Food.  An important feat, as independents are one of New York City’s strongest food retail channels.

“Both consumers and retailers benefit from our trade show.  The great deals we find at the show will trickle down to the consumers.  We are therefore able to offer greater variety for less costs at our stores”, said David Corona, president of the NSA and supermarket owner. 

This year the NSA has partnered with Agape Food Rescue and donate the trade show’s excess food from participating vendors.  Agape Food Rescue delivered the food free of charge to community food programs, including The Light House Food Pantry, Sutter Food Pantry, and Urban Strategies Family Support.

In addition to supermarket and bodega owners and managers, the show welcomed wholesaler and co-op representatives, brokers, manufacturers, suppliers, service providers, importers, merchandisers, advertising agencies, distributors, and trade association officials. It is not open to the general public, only to individuals affiliated to the food industry.


WHAT COLUMBUS NEVER IMAGINED

by Ariel Dorfman *

Compare SupermarketThere is a store I visit from time to time, for convenience’s sake or to indulge in nostalgia, where I can find all of Latin America on display.

Under the roof of one vast supermarket I savor the presence of the continent where I was born, go back, so to speak, to my own plural origins. On one shelf, Nobleza Gaucha, the yerba mate my Argentine parents used to sip every morning in their New York exile -- my mother with sugar, my father in its more bitter version. Even to contemplate the bag that this grass herb comes in, allows me to recall how anxiously mi mamá y mi papá awaited shipments from the authoritarian Buenos Aires they had escaped in the forties. A bit further along in the store, I come upon leche condensada en una lata, the sort I would sip from a can on adolescent camping trips into the mountains of Chile, where my family moved when I was twelve. And nearby, a tin of Nido, the powdered milk my wife Angélica and I first fed our son Rodrigo as a baby, almost half a century ago in Santiago. Or Nesquik para niños, the chocolate we relied on to sweeten the existence of our younger son Joaquín, when he accompanied us back to Chile after many years of exile from Pinochet’s dictatorship.

Origins, however, are never merely personal, but deeply collective, and especially so for Latin Americans such as myself, who feel an entrañable fellowship with natives from other unfortunate countries of our region. A stubborn history of thwarted dreams has led to a shared sense of purpose and sorrow, hope and resilience,  which joins us all emotionally, beyond geographic destiny or national boundaries. To stroll up and down the grocery aisles of that store is to reconnect with the people and the lands and the tastebuds of those brothers and sisters and to partake, however vicariously, in meals being planned and prepared at that very moment in millions and millions of homes everywhere in the hemisphere. There is canela from Perú and queso crema from Costa Rica and café torrado e moido (O sabor do campo na sua casa) from Brasil. There is coconut juice from the Caribbean and frijoles of every possible and impossible variety and maíz tostado from Mexico and bunches of fresh apio/celery from the Dominican Republic (they look like tiny twisted idols) and hierbas medicinales para infusiones from who knows where, and albahaca and ajonjoli and linaza and yuca and malanga and chicharrones de cerdo and chicharrones de harina.

If you were to go to Sao Paolo or Caracas or Quito, if you were to try to shop for this assortment of staples or delicacies in San Salvador or La Paz or Bogotá, if you were to ask in any major or minor city of Latin America where you might be able to pick your way through such a plethora of culinary choices in one location, you would be told that a place like that does not exist anywhere in that country. There is no shop in Rio de Janeiro, for instance, that next to an array of carioca fare would allow you to select among eighteen multiplicities of chile peppers and buy Tampico punch and sample some casabe bread.

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