NSA Global

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  • BHP1
    Founded in 1989, the NSA is a trade association that represents the interest of independent supermarket owners in New York and other states throughout the East coast.
  • BHP2
    Current membership represents approx. 400 supermarkets .
  • BHP3
    Most members are of Hispanic descent, and their stores are predominantly located in minority neighborhoods.
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    In the last decade, the NSA Scholarship Foundation has granted close to one million dollars in educational scholarships to deserving underprivileged students from neighborhoods served by our members.

NSA Sales & Trade Show Unique as Urban Independent Supermarkets


The National Supermarket Association held  its 5h annual Sales & Trade Show where multiple products and services from companies big and small showcased their deals for independent supermarkets and bodegas. The event took place at the Resorts World Casino in Jamaica, Queens. Thursday, Sept. 4, 2014.

The NSA Trade & Sales show is unique as the independent supermarkets found in the inner cities where NSA member stores proliferate.  The event showcase nostalgia brands and products from Latin countries such as Café Santo Domingo and Caridom cassava bread from Dominican Republic, Café Yaucono and Florecitas cookies from Puerto Rico, Inca Kola from Peru, and Sardimar sardines from Costa Rica, as well as established brands in the U.S. including iconic Goya Foods, Iberia, Boar’s Head, Pepsi and Budweiser.  A trip to an independent supermarket parallels the experience of food shopping at many Latin countries in one setting, where consumers found products under one roof.  

In addition to the products and services offered, the NSA Trade Show also seeks to educate the local retailers on innovative marketing techniques and government regulations by providing important and strategic educational presentations by Nielsen and the Food Marketing Institute.

“This trade show is as exceptional as the New York supermarket retail landscape”, said Alex Guzman, chair of the NSA Trade Show and supermarket owner.  “I am very proud to see this show grow every year. The increasing number of vendors participating this year has been overwhelming”, he added.

The NSA Sales & Trade Show offers a remarkable platform to galvanize hundreds of supermarkets owners from different banners, including Associated and Key Food.  An important feat, as independents are one of New York City’s strongest food retail channels.

“Both consumers and retailers benefit from our trade show.  The great deals we find at the show will trickle down to the consumers.  We are therefore able to offer greater variety for less costs at our stores”, said David Corona, president of the NSA and supermarket owner. 

This year the NSA has partnered with Agape Food Rescue and donate the trade show’s excess food from participating vendors.  Agape Food Rescue delivered the food free of charge to community food programs, including The Light House Food Pantry, Sutter Food Pantry, and Urban Strategies Family Support.

In addition to supermarket and bodega owners and managers, the show welcomed wholesaler and co-op representatives, brokers, manufacturers, suppliers, service providers, importers, merchandisers, advertising agencies, distributors, and trade association officials. It is not open to the general public, only to individuals affiliated to the food industry.



July 17, 2014, NEW YORK, NY——The Scholarship Foundation of the NSA, Inc. awarded more than $120,000 in scholarships to students from local neighborhoods in New York and other areas in the Northeast during an awards ceremony dinner this evening at Fordham University Bronx campus. Each student with a GPA of 3.5 and higher received a $2,000 scholarship; the remaining students each received a scholarship of $1,000.

Applications are distributed by NSA members, who are supermarket owners, within the communities served by their respective stores. The students receiving the scholarships, mostly minorities, are chosen by the NSA Scholarship Selection Committee based on academic achievement, educational potential and financial need.

“The NSA and its members have a strong moral commitment to re-invest thru education in the communities served by our member’s supermarkets.  The Scholarship Foundation is the heart of the NSA. I feel especially proud to be a part of this effort and assist these students in achieving their academic and professional goals,” said David Corona, president of the NSA.

With the support of its sponsors, the Scholarship Foundation of the NSA has granted close to Two Million Dollars in educational scholarships since it was incorporated in 1993. The presenting sponsor of this year’s scholarship awards ceremony is Frito Lay.  The recent NSA Golf Classic raised most of the funding for the scholarships distributed today; presenting sponsor for that event was Anheuser-Busch, followed by Associated, Coca-Cola, Pepsi-Cola and Wise Snacks.  Additional sponsors included ACE, Altria, Bimbo Bakeries, Café Bustelo, Cibao Meat, Delta Airlines, El Diario, Frito Lay, Goya Foods, Hispanic Indoor Media, Inca Kola, Key Food, Krasdale, MillerCoors, The Nielsen Company, Pepperidge Farm, Porky Products, Popular Community Bank and Snapple.


National Supermarket Association's XXIV Annual Gala

More Than 1500 In Attendance
Special Guest: Baseball Superstar Robinson Canó
José Luis Almonte is Awarded “Member of the Year”
Krasdale named “Company of the Year”


NEW YORK, NY (November 23, 2013)—Attended by luminaries from the food industry, its members, and important representatives of local and international business and political fields, the National Supermarket Association’s (NSA) gala was recently held at the renowned Grand Hyatt Hotel in New York. WABC-TV News Anchor David Novarro and Telemundo 47 Entertainment Anchor Odalys Molina served as Masters of Ceremonies for the evening.

During an emotional speech, the president of the NSA David Corona said “As I look back and reflect on many of the wonderful accomplishments that were reached during my tenure as president, I think it could be well defined by three simple words: Respect, Commitment and Vision. Those three basic words have been the fundamental pillars that have taken the NSA to the next level of economic and political influence where we are today.”

Major League Baseball superstar Robinson Canó thanked both the NSA for the privilege of attending the event, and Pepsi-Cola for their commitment to the Dominican community.  He also said: “More than pride, it is a pleasure to be among this group of Dominican leaders and see how we are increasing in numbers each day.”

The keynote speaker for the evening was the Secretary of State and Executive Director for the Export and Investment Center of the Dominican Republic Dr. Jean Alain Rodriguez, who represented the President of the Republic, the honorable Danilo Medina.  Dr. Rodriguez spoke about the importance of supermarkets that are members of the NSA as being key to the success of Dominican food exports to the United States.

The NSA presented Jose Luis Almonte with the “Member of the Year” award, and Krasdale with the “Company of the Year” award.  La Cena Fine Foods, who celebrated its 50th Anniversary, was recognized for this significant milestone, and La Mega 97.9FM for its number one position in the New York market ratings.  MillerCoors received an award for its outstanding support to the NSA.

In her message to the membership, the executive director of the NSA Zulema Wiscovitch highlighted the importance of keeping a healthy retail environment for the independent supermarkets and for its vendors.  She stressed that this could only have been achieved by advocating against laws that negatively impact the industry, keeping the members well informed, providing seminars and workshops on compliance and other critical issues, and ultimately maintaining a solid and cohesive group.