FROM NOSTALGIC PRODUCTS TO ESTABLISHED BRANDS, FAIR MIRRORS ETHNIC VARIETY FOUND IN NSA MEMBER STORES
The National Supermarket Association held its 5h annual Sales & Trade Show where multiple products and services from companies big and small showcased their deals for independent supermarkets and bodegas. The event took place at the Resorts World Casino in Jamaica, Queens. Thursday, Sept. 4, 2014.
The NSA Trade & Sales show is unique as the independent supermarkets found in the inner cities where NSA member stores proliferate. The event showcase nostalgia brands and products from Latin countries such as Café Santo Domingo and Caridom cassava bread from Dominican Republic, Café Yaucono and Florecitas cookies from Puerto Rico, Inca Kola from Peru, and Sardimar sardines from Costa Rica, as well as established brands in the U.S. including iconic Goya Foods, Iberia, Boar’s Head, Pepsi and Budweiser. A trip to an independent supermarket parallels the experience of food shopping at many Latin countries in one setting, where consumers found products under one roof.
In addition to the products and services offered, the NSA Trade Show also seeks to educate the local retailers on innovative marketing techniques and government regulations by providing important and strategic educational presentations by Nielsen and the Food Marketing Institute.
“This trade show is as exceptional as the New York supermarket retail landscape”, said Alex Guzman, chair of the NSA Trade Show and supermarket owner. “I am very proud to see this show grow every year. The increasing number of vendors participating this year has been overwhelming”, he added.
The NSA Sales & Trade Show offers a remarkable platform to galvanize hundreds of supermarkets owners from different banners, including Associated and Key Food. An important feat, as independents are one of New York City’s strongest food retail channels.
“Both consumers and retailers benefit from our trade show. The great deals we find at the show will trickle down to the consumers. We are therefore able to offer greater variety for less costs at our stores”, said David Corona, president of the NSA and supermarket owner.
This year the NSA has partnered with Agape Food Rescue and donate the trade show’s excess food from participating vendors. Agape Food Rescue delivered the food free of charge to community food programs, including The Light House Food Pantry, Sutter Food Pantry, and Urban Strategies Family Support.
In addition to supermarket and bodega owners and managers, the show welcomed wholesaler and co-op representatives, brokers, manufacturers, suppliers, service providers, importers, merchandisers, advertising agencies, distributors, and trade association officials. It is not open to the general public, only to individuals affiliated to the food industry.