NSA Global

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  • BHP1
    Founded in 1989, the NSA is a trade association that represents the interest of independent supermarket owners in New York and other states throughout the East coast.
  • BHP2
    Current membership represents approx. 400 supermarkets .
  • BHP3
    Most members are of Hispanic descent, and their stores are predominantly located in minority neighborhoods.
  • BHP4
    In the last decade, the NSA Scholarship Foundation has granted close to one million dollars in educational scholarships to deserving underprivileged students from neighborhoods served by our members.


Swearing-In of Newly Elected NSA Board of Directors Performed During Ceremony


The National Supermarket Association celebrate the swearing-In of newly elected NSA Board of Directors

To Start of the ceremony, Father Erick Cruz from Catholic Charities Archdiocese of NY offered the invocation/blessing to the Newly Elected Board and the ceremony attendees. The event’s special guest, United States Congressman Adriano Espaillat, preceded by performing the NSA Swear-in to the newly elected Board of Directors.

The new NSA Board consist of; Mr. William Rodriguez President-elect, 
Samuel Collado Vice-President, Pedro Goico General Secretary, 
Frank Felix Zapata Treasurer, Jose Azcona, Ivan Bueno, Nallely de Jesus, Dionicio Liz, Angel Rafael Nuñez, Anthony Peña, and Frank Pimentel. This board will serve the NSA for a term of two years (2019 – 2020).

During the event the newly Elected National President, Mr. William Rodriguez, laid out the working platform that will be implemented with a focus on enhancement of the membership capabilities, strengthening the relationships with wholesalers, partnering up with DSD companies and building meaningful alliances with community-based organizations to support the communities they serve. In addition, Mr. Rodriguez will work closely with an external advisory board to combine diverse knowledge and experiences to guide the NSA into the next era. Furthermore, he urged everyone to work together on an aligned vision for a more prosperous and dynamic future for the NSA.

Attendance for this event, was over 250 people, from NSA members, company representatives, wholesalers, and elected officials.
The masters of ceremony were Mr. Nelson Eusebio former president of the NSA and Mr. Jose Geraldo, Executive Director of the NSA.

Founded in 1989 by a group of Hispanics entrepreneurs, the NSA is a trade association that represents the interest of independent supermarket owners in New York and Urban cities throughout the East Coast, Mid-Atlantic Region and the state of Florida.

This year the NSA is celebrating its 30th anniversary, continuing to provide its members with hands-on representation in both the private and public sectors while advocating issues that impact the entire supermarket industry.

A sizeable representation of its member base, mostly of Hispanic descent. Currently, NSA membership is over 400 independent supermarkets and growing in the aforementioned regions.


By Hernando Ramirez-Santos, Abasto Magazine“Is this for real?” Daniel Suriel from America’s Food Basket asked Anthony Peña, the Director of the annual trade show, excitedly and still incredulous after having been told over the phone that he had been the winner of the raffle of a zero-mile Toyota Yaris car at the end of a successful business day at the NSA 2018 show in New York.

The event, which took place Wednesday, August 29 in the event center of the World Resorts Casino in New York, brought together hundreds of suppliers and buyers of food products and various household items, where according to the organizers, negotiations were close to $10 million in six hours of the trade show.

“We are celebrating the food show’s 8th year serving all this northeast area of the country with good merchandise and good prices so that small supermarkets and wineries and in general all food-related industries have the opportunity to interact and do business,” said Rudy Fuertes, president of the association, who ends this year as head of the NSA.

Fuertes emphasized that they are fortunate to have young leaders like Anthony Peña in this association for supermarkets, who are full of energy to promote the NSA’s work of the NSA to support Hispanic grocery stores.
Peña told Abasto that more than 200 companies participated in the trade show, where many of them presented new products in search of being sold in stores. “As you know, New York is one of the most difficult markets and a show like this allows independent stores to conduct their business and make sure they are successful in the neighborhoods where they serve,” Peña explained.

Among those that that visited the trade show was the Dominican Republic consul, Carlos Castillo, who was accompanied by Marius De León, executive director of the Export and Investment Center of the Dominican Republic, reaffirming the profound relationship that the Caribbean country has with the large population of Dominican entrepreneurs in the New York area, who are mostly owners or investors of independent supermarkets.

Likewise, the Assemblywoman for the District 39 of New York, Ari Espinal, a young politician born and raised in Corona, NY to Dominican parents, was present at the commercial show of the NSA 2018. Espinal reiterated her support for independent supermarkets and seeks to be reelected in the September 13 elections to continue being a Hispanic voice in the state Assembly that looks after the interests of the Latino community and businesses.


“With only two months in the position, I brought $217,000 in funds for my district and I submitted two bills because I believe in my community and being born and raised in Corona, I know where resources are needed and this is important to me,” Espinal told Abasto.

NSA directives expect that voices such as that of Assemblywoman Espinal will help improve the regulations that offer incentives to this industry of independent supermarkets, since they have suffered a serious economic impact due to the state law that increased the minimum wage to $15 per hour.

These situations have forced stores to face difficult times with new strategies so that their businesses do not go under, as explained by José Geraldo, who was recently named executive director of the NSA.

“This year, the idea was to bring new companies to the show and open a different market. We must continue to grow and expand our horizons in this growing market, such as the Latin market,” said Geraldo.

He added that they brought companies directly from several Latin American countries for this trade show and created an international pavilion where the companies that look for distributors have the opportunity “to create business with business, which we hadn’t done before because we had only focused on the detail,” said Geraldo.

Like every year, the National Supermarket Association trade show also presented various entertainment spaces with live music, a salsa dancing show, the raffle of the car won by Daniel Suriel and the raffle of a ticket to travel to Puerto Rico, sponsored by Rico Rice from Pan American Grain, which was won by Elvis Díaz.

Porky Products was also recognized as the Company of the Year and Jhonny Ureña of C-Town Supermarket was recognized as Entrepreneur of the Year.


Jose Geraldo has been appointed executive director of the National Supermarket Association (NSA), an association that represents owners of approximately 400 independent supermarkets in the New York metro area and other cities throughout the East Coast, it was announced by the President of the Board Rudy Fuertes.

In making the announcement, Rudy Fuertes noted:  I am confident that with Jose’s strong leadership skills, his corporate experience and entrepreneurial outlook, he will be a great asset in assisting the NSA in strengthening our member’s position as productive businesses in the communities we serve” he added.

“Being Chosen to be the Executive Director of NSA is truly an honor for me. I have been a fan of NSA since its inception and I can’t think of more exciting times to be part of this prestigious organization. Given the growth of the ethnic population in the US and the great opportunity its represents to our Independent stores in the urban markets". Said Mr. Geraldo

Founded in 1989 by Hispanic entrepreneurs, the association has grown dramatically in the last decades and currently provides its members hands on representation in both the private and public sectors and advocates issues that impact the entire supermarket industry.  It also provides outreach services to corporations that want to re-invest in the ever growing Hispanic market.

In the last decade, the NSA Scholarship Foundation has distributed over two million dollars in educational scholarships to deserving students in the underprivileged neighborhoods served by many of our members.